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If you are still unclear about the details and specifications of Major Lead don't worry. Provided is a list of the most common questions from our clients and some answers that we hope will put you at ease.
Q. How do I get started?
A. Request a proposal/estimate based on a current or past direct mail/sales campaign. Just e-mail Paul McHugh at paulmchugh@acton.com or call (203) 847-2500.
Q. What makes Major Lead so different?
A. Major Lead is a complete turnkey Web application for lead generation that combines all the sales elements ‚ list, creative, mail scheduling, and reporting. It is designed to support either inbound or outbound sales team follow-ups. Major Lead is entirely Web-based and totally secure, allowing you to test and run lead generation direct mail campaigns without interfering with any current campaigns or corporate systems. Major Lead complements all internal reporting and sales contact software.
Q. How much time does it take to get started with a campaign?
A. Depending upon a number of factors, usually less than 60 days for the first campaign.
Q. I have a sales contact software system already.
Will Major Lead replace it?
A. Major Lead isn't a sales contact system. Major Lead is a lead generation system that targets leads and creates reports about these leads. These targeted leads are then able to be loaded into your existing sales contact software with no change in your sales process.
Q. Can I use my control mail package?
A. Yes. You may use Major Lead for campaign management activities only, if you choose.
Q. How about my house list?
A. Major Lead lets you use a house list, or any combination of lists you want, in any manner of tests or full-run mailings.
Q. Can I have customized reports?
A. Major Lead can produce any reports generated from any data produced from your direct mail campaign. Show us your report for a quote.
Q. How can Major Lead supervise my sales team reporting?
A. Major Lead has an e-mail reminder (tickler) system that you can customize to your management reporting requirements.
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